One of the best ways to connect with new clients or customers is by showing up at events like trade shows and festivals. However, with the popularity of these events, it can be a challenge to even catch people’s attention and actually get your message across.

As experts in marquee signage, our job is to make sure that your business stands out so you can focus on what’s important: getting new customers.

Here are 5 ways you can use marquee signage to make sure that your brand gets noticed:

1. Put your logo on the roof

The most important part of your branding is your logo, so make sure it’s placed where everyone can see it: the roof! Make sure you stand out from the sea of plain, one-color roofs and get noticed from even the other side of the event!

Here at The Rusty Marquee, we like to give clients the best value for their money, so we use a high-quality printing process that makes sure your roof design stays vivid and clear for a long time.

2. Place your business name on the valance

When potential customers start coming up to your marquee, the first thing they’ll need to know is who they’re dealing with. Up close, the valance is the perfect spot to put your business name. This will make it easy for people to look up and get in touch with your business.

3. Use the sides and back of the marquee as advertising space

Even before people enter your marquee, you can let them know all about your product! You can place high-resolution images of your product, or maybe some text on how much value your product can add to your customers. The more information you can provide them, the better chance that people are drawn in to find out more.

4. Customize the marquee signage to suit the event

We know that different events call for different sales messages, so we designed our marquee sides to be easily removable and replaceable! As you go into different markets, our easily replaceable sides will let you address their specific concerns, and help you get more sales in the process.

5. Get a branded table cover to match your marquee signage

To take your branding one step further, consider getting a branded table cover to add a unifying theme to the overall look of your marquee. You can use these to display your products or other promotional materials, or as a shop front.

Have you tried any of these tips before? How did they work out for you? Let us know in the comments below!