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Holiday decorations can be a great marketing tool for any business. For brick-and-mortar stores, proper holiday décor sets a warm and inviting atmosphere which entices people to come in for a look, encourages shopping, and results in an enjoyable in-store experience for customers.
Here are 5 tips to help you prepare your own holiday decorations and boost your potential sales.
Avoid the impulse of simply putting up a hodgepodge of decorations. You want to choose a central theme and stick to it so your holiday decorations look professional.
A classic example would be a White Christmas theme: you could include snowflake décor, maybe some frosting on the windows, and perhaps a marquee light snowman that you can turn on at night for visibility. For a Santa and elves theme, you could include colorful gift boxes and some marquee light candy canes in the decorations.
A holiday is the perfect reason to place holiday decorations that attract the potential customer’s attention outside your place of business. For outdoor decoration, it’s best to go big and flashy. For example, you can place a tall nutcracker figure near the entrance, or hang a custom waving Santa marquee light sign next to your usual business signage.
It’s no secret that the holiday season results in increased foot traffic. Take advantage of that by setting up a unique scene you can display in your window. It’s even better if you can incorporate your products in the scene, but you can also go with a totally holiday themed display. Remember that you want people who stop to look at your window display to actually come into your store, so make sure to provide an incentive for them to come in.
Your decorations can also be used as displays that customers can interact with. For example, you can use a Christmas tree as a display to hold small merchandise or coupons. A snowman or a Santa figure could hold a board where customers can post their holiday greetings.
When planning your decorations for this year’s holidays, keep in mind that they need to come down afterwards, so you’ll want mostly durable ornaments and décor that you can use for next year. Make sure to store the decorations in good quality containers so you don’t have to start over when the next holiday comes around.
